2013,Toy market may be take a turn for the better

It is generally accepted that continuous depressed economy in US & Europe undoubtedly brings some negative influence on global toys market. Our major and important base for toys production and export-Guangdong,China, where is bearing the brunt. In spite of that, the overall situation has been better than expected.

China toys’ export trade volume adds up to 18.157 billion USD in the first three quarters of 2012, a rapid year-on-year increase of 30.3 percent compared to 2011. As for Guangdong Province, its export valueaccounts for more than half of the China’s, in which grows by 17.9% last year. Some of China’s traditional toys’ export volume is 6.4 percent higher than that of last year, which belongs to category 9503 in Customs Tariff Code. In so far asGuangdong is concerned, where is also a 2.6 percent year-on-year rise. We find on the above facts that overall export situation is better than predicted. Even so, there’re lots of worries behind the exciting numbers.

As a major and important China's toys maker, Guangdong accounts for 70 percent toys export volume of China. According to relevant sources, Guangdong still face a multitude of problems in spite of the cheering numbers. Some building toys sets and other brain-training toys are very popular. However, sales status of some video games and Christmas toys leaves much to be desired. Why would this case happen? It shows that it’s the reason of rising cost of raw materials & artificial cost. Thus, China’s toy orders obvious reduce despite export volume increases.

Although continuous Europe debt crisis still exist, the U.S. economy has begun to recover. American employed population has increased while unemployment has dropped. Moreover, the Christmas market has been steady. Because of stable sales of toys and cancel of fluctuations in exchange, European & American Toy Market is better than expected.

How about the future of global toys market? The question has always been paid close attention by toy insiders.Based on macro-economy, economic analysts generally agree that demand for China’s toys will increasewith economic recovery in the U.S. and Europe. And many statistics show that toys market will be likely to take a turn for the better next year. In a word, there're many uncertainties to be existed, but global toys market may be recover in   the future if there is no happening. We should be caution to the future and go on the innovation of brands. It is believed that there is still great room for toys industry to develop.